Doubled MQLs QoQ
ParkHub offers software and hardware solutions for the parking industry, including event parking management, business intelligence, payment processing, real-time revenue reporting, and dynamic pricing. Their technology is trusted by major brands including American Airlines Center, J.P. Morgan, AT&T Stadium, and the Dallas Cowboys.
ParkHub partnered with Virayo to drive more qualified leads and improve organic visibility for core product keywords.
Goals
- Rank #1 for priority keywords
- Increase organic-attributed MQLs by 50%
Approach
We helped ParkHub execute a product-led SEO strategy that aligned the content roadmap with core product use cases and features. This included a heavy focus on solution and product-aware keywords to target the middle and bottom of the funnel.
Process
- Keyword research and mapping: Developed a strategic keyword roadmap using stakeholder insights and ICP pain points. We prioritized terms by rank potential and fit, then aligned each with the ideal content format, such as blog posts, comparisons and product pages.
- Existing keyword analysis: Identified underperforming content and devised a plan to improve rankings, traffic, and conversion rates.
- Content outlines: Developed comprehensive outlines for new and updated content, providing ParkHub's team with everything needed—target keywords, structure, formatting, references, and positioning—to drive organic rankings and earn mentions in AI Overviews.
- Internal link audit: Delivered internal linking recommendations for new and updated content to enhance topical relevance and create more pathways to conversion pages.
- Technical audits and consultation: Performed monthly technical audits to uncover issues and opportunities around accessibility, site speed, schema, and indexation. Delivered clear, actionable recommendations based on each audit’s findings.
- Consulted on the website merger: Supported the ParkHub-to-JustPark domain merge by auditing all indexable content, identifying high-value assets to migrate, and recommending site structure updates to maximize traffic retention and link equity.
Results
- Quadrupled top 3 rankings.
- Doubled MQL pipeline from organic search QoQ.
- Organic search became a meaningful driver of new pipeline and revenue.
We've quadrupled our top 3 rankings and doubled our MQL pipeline from organic search QoQ since bringing them on.
Jamison Moore
I brought Virayo in to help build out and scale ParkHub's SEO strategy after achieving great results with them at a previous company. We've quadrupled our top 3 rankings and doubled our MQL pipeline from organic search QoQ since bringing them on. We're gradually reducing dependence on outbound, and the channel is now a meaningful contributor to pipeline and revenue.
